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The Pro Agent Websites Platform

Everything agents need to market, manage & grow.

Pro Agent Websites combines your real estate website, IDX search, CRM, AI tools, lead capture, email, SMS, video email, home valuation, and marketing automation into one affordable platform.

1
Attract visitorsIDX, SEO pages, blogs, landing pages and social marketing.
2
Generate leadsBuyer search, seller valuation, registration and campaign tracking.
3
Convert leadsCRM, alerts, saved searches, listing updates and follow-up tools.
4
Stay connectedEmail, SMS, video email, activity plans and AI-generated content.
5
Grow your businessTeam tools, brokerage sites, agent websites and lead routing.
Platform Overview

More than a real estate website

Most agents are forced to stitch together separate tools for websites, IDX, CRM, AI content, texting, email, landing pages, and ads. Pro Agent Websites brings the pieces together so your marketing and follow-up work from one system.

WebsiteProfessional, responsive real estate websites built for agents, teams and brokerages.
IDXFast MLS property search, saved searches, listing alerts and lead capture.
CRMManage leads, notes, activity, tasks, communication and follow-up.
AICreate pages, blogs, emails, marketing ideas and follow-up content faster.
Generate Leads

Attract buyers and sellers before your competition

Give visitors a reason to engage with your site, register, request information, and become active leads in your CRM.

IDX Property Search

Integrated MLS search gives buyers a fast property search experience with saved searches, saved properties and listing alerts.

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Home Valuation

Capture seller leads by letting homeowners request a value estimate and market report from your website.

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Landing Pages

Create pages for Facebook ads, Google ads, email campaigns, community content, listing campaigns and niche audiences.

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SEO Pages

Build useful search-friendly pages for cities, neighborhoods, property types and real estate topics.

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AI Blog Creation

Publish fresh real estate content more consistently with AI-assisted blog and page generation.

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Facebook Auto-Posting

Keep your social presence active by automatically posting new pages, listings and content to Facebook when connected.

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Convert more leads with an integrated CRM

Every lead should land somewhere useful. Pro Agent Websites connects your site, IDX search activity, saved searches, alerts, email, SMS and follow-up tools directly to your CRM.

See what a lead searched, what listings they viewed, when they came back, and what follow-up should happen next.

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Lead conversion automation tools for real estate agents
Follow-Up

Stay in touch automatically

Real estate leads often take time. PAW gives you tools to follow up quickly, keep leads engaged, and stay visible until they are ready to move.

Email Marketing

Send targeted emails, newsletters, listing updates and custom campaigns from inside the platform.

SMS Follow-Up

Use text messaging and drip campaigns to respond quickly and keep communication moving.

Video Email

Send more personal messages that help you stand out from generic automated follow-up.

Activity Plans

Create structured follow-up plans for buyers, sellers, homeowners, past clients and new prospects.

Listing Alerts

Automatically notify leads when new listings or price changes match what they are watching.

Click-to-Call

Move quickly from lead activity to a live conversation with built-in contact tools.

AI Tools

AI built into the real estate workflow

AI is most useful when it is connected to the work agents already need to do: create content, follow up with leads, build campaigns, write emails, and keep their website fresh.

AI Page CreationGenerate useful SEO-ready pages for communities, searches and topics.
AI Blog WritingCreate real estate articles and content ideas faster.
AI Email CreationDraft marketing emails, follow-up messages and client communications.
AI Activity PlansBuild structured follow-up campaigns for different audiences.
AI Marketing CoachGet practical marketing ideas based on your goals and budget.
AI Facebook AssistantHelp agents choose what to promote and how to launch campaigns.
AI DashboardSurface new leads, stale leads, new pages, activity and next actions.
AI CRM AssistantUse AI to help understand leads, activity and follow-up opportunities.
Teams & Brokerages

Built for single agents, teams and growing brokerages

Start with one agent or support an entire office. PAW includes packages for individual agents, teams, brokerages, and brokerages that want individual agent websites.

Team CRM

Manage leads, users, assignments and follow-up across a team.

Lead Routing

Route leads to the right agent and keep activity organized.

Brokerage Websites

Create a professional brokerage presence with IDX, CRM and agent tools.

Agent Websites

Offer individual agent sites and subdomains as part of the brokerage package.

Agent Directory

Showcase agents and make it easy for visitors to connect with the right person.

Affordable Growth

Support more agents without stacking together multiple expensive systems.

Connected to the tools agents already use

PAW integrates with services and channels used for real estate marketing, lead capture, communication and automation.

StreetText Zapier Facebook Zillow YouTube ChatGPT
Why PAW

Designed to replace a stack of disconnected tools

Instead of paying for a website, CRM, AI writer, landing page builder, text tool, email platform and separate marketing tools, agents can run more of their business from one connected system.

30 Day Free TrialStart with less risk.
No Setup FeesLaunch without a large upfront cost.
No ContractsCancel anytime if your needs change.
13,000+ AgentsTrusted by agents and brokers nationwide.
20+ YearsReal estate technology experience.
Nationwide MLSIDX support across the U.S.
AI IncludedModern tools built into the workflow.
CRM IncludedManage and follow up with leads.

Compare Pro Agent Websites to other real estate platforms

See how PAW compares to larger real estate website and CRM platforms on price, contracts, setup fees and included tools.

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Learn More

Explore the major parts of the platform

Use these pages to learn how each piece of Pro Agent Websites helps agents generate leads, follow up, create content and grow.

AI Page Creation

Use AI to create useful real estate pages for your site.

Explore AI pages

Website Designs

Review responsive design options for agents, teams and brokerages.

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Pricing

See packages for single agents, teams and brokerages.

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Ready to see what Pro Agent Websites can do?

Start with a 30-day free trial, no setup fee and no long-term contract.

Start your free trial